A recent poll of 1,000 Internet users reveals that they’re very concerned about security threats to their personal and financial information. Users also believe that the feds should step up more to protect them. 80% are concerned that hackers will get into information they share. 16% are on edge that businesses will use data they share online to send out unsolicited ads to them. 75% are nervous their personal data will be hocked by hackers. 54% worry their browsing history will be monitored for targeted advertising. 57% have signed up for a two-step sign-in process. 83% have required a password to unlock their devices at some point. This small survey is indicative of the awareness that users have over security and their belief that the federal government needs to take more action. Nevertheless, the respondents showed a proactive approach to protection, e.g., 73% don’t allow services to retain their credit card information; 65% set their browsers to disable cookies; 68% adjust privacy settings for online accounts; and 76% use a different password for different services. But consumers give up privacy for “free”. “The poll also shows that respondents have a lower level of concern about targeted online advertising as evidence by the fact that most would rather have a free Internet with targeted advertising than a paid service but with no advertising. Twice as many say they prefer free online services supported by targeted ads (61%) over online services that they pay for but come with no targeted ads (33%)” This is good news for companies providing free identity theft protection to their customers. On one hand customers want security; on the other hand they want “free”. So when offering up free identity theft protection, a consumer is getting their cake and eating it too! CCIA The Computer & Communications Industry Association is nonprofit and represents a large cross section of communications, computer and Internet industry businesses. CCIA promotes innovation and the preservation of fair competition throughout industry. Over 600,000 people are employed by CCIA, and yearly revenue exceeds $200 billion. Robert Siciliano is an Identity Theft Expert to AllClearID . He is the author of 99 Things You Wish You Knew Before Your Identity Was Stolen See him knock’em dead in this identity theft prevention video. Disclosures .